Kogan’s Dick Smith Online Store is Live

As of today, the Dick Smith website in Australia is now run entirely by Kogan.

But that’s not the full story?

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Kogan Buys Dick Smith’s Online Store

Kogan announced today, that it will be buying Dick Smith’s Online Store.

This is a massive deal for the Dick Smith business, as they are currently on a closing down sale that lasts 8 weeks from the 25th of February and being almost 3 weeks in as of time of writing.

Kogan says they will “continue the legacy” of the Dick Smith’s brand and keep the online business going as a “dual-business strategy” since Kogan’s business is online sales focused.

Continue reading “Kogan Buys Dick Smith’s Online Store”