Apple’s “See you on the 7th” Event – Expectations – UPDATE #1

Apple today announced their next keynote event being on the 7th of September 2016 starting at 10am local time at Bill Graham Civic Auditorium in San Francisco, California.

In this post I am going to quickly go over what I expect to see at this event.

UPDATE #1: Re-written invitation section with more details, added Headphones/AirPods section and other minor changes.


The invitation itself (pictured above) is just a whole lot of coloured circles which does not seem to give much away, but the slogan “See you on the 7th” does hint that the cameras on the iPhone 7/Plus are going to be great and it will be called the iPhone 7, but otherwise nothing much else from it.

The invitation itself (pictured above) has a lot of hints in it when it comes to the camera. The hint they are giving away is to do with a bokeh effect, which is according to Google, “the visual quality of the out-of-focus areas of a photographic image, especially as rendered by a particular lens.” This means that the dual camera setup on the iPhone 7 Plus will likely address this issue with cameras to date.

The next hint from the invite is the tagline “See You on the 7th” which says that ‘See You’ is referring to the camera again and the 7th referring to the date but also likely the fact it is called the iPhone 7.

Also a little tidbit, the circles are laid out in the shape of the top of the Apple logo, if you never noticed (which I didn’t until I found out lol).

iPhone 7/Plus:


Every September we see a new iPhone and this September will be no different.

I anticipate it to be called the iPhone 7, mainly from the point that the event is on the 7th of September and the catch-phrase “See you on the 7th” is a subtle hint that it will be called that. Also if it was called the iPhone 6 SE, then that is just a massive hint to the public to not get the 2016 iPhone, and that makes no sense from a financial perspective when Apple’s financial revenue is made up of about 50% iPhones.

But what will this new phone have? I expect it to have:

  • The name iPhone 7 and iPhone 7 Plus.
  • Redesigned Antennas like all of the recent leaks.
  • Possible Space Black colour option like the Apple Watch.
  • No Headphone Jack (with Apple explaining their reasoning’s for removing it).
  • Potential water-resistance included.
  • True-Tone Display like on the iPad Pro 9.7inch.
  • 3GB of RAM on the iPhone 7 Plus.
  • Slightly larger batteries, due to no headphone jack and push for Bluetooth headphones which uses more battery.
  • Optical Image Stabilisation on the iPhone 7 (6 and 6s don’t have it).
  • Dual Camera setup on the iPhone 7 Plus with new software features.
  • Faster LTE and Wi-Fi speeds.
  • A10 Processor with probably 30-40% faster CPU & GPU and maybe a smaller nanometer process.
  • Flush/non-clickable home button.
  • No Smart Connector as no persistant rumours for it on the Plus model, especially recently.
  • Ship with at least Lightning EarPods and likely come with a Lightning to 3.5mm adapter in the box.
  • Same pricing as iPhone 6s/Plus but storage capacities being double resulting in 32, 128 and 256GB’s. Hope it’s not 32, 64, 128 and 256GB because former configurations would better justify the extra cost for a 2016 phone.

Apple Watch 2:

Screen Shot 2016-06-17 at 8.37.19 PM

The Apple Watch was originally announced at this time two years ago, and released 1.5 years ago so is due for an update.

It is expected that the Apple Watch 2 is the other expected update to be at this event and include:

  • Similar Design.
  • Compatible with existing watch-bands.
  • GPS included.
  • 35% larger battery on the 42mm model (possibly 24hrs of battery life instead of 18hrs on original)
  • Barometer Included.
  • Potentially new watch materials and bands.
  • S2 chip with faster performance and potentially a smaller nanometer process for better battery efficiency.
  • Expect it to be the same prices or marginally cheaper (up to $50 cheaper).



Mac Hardware is not expected to be announced at this September event but more likely in October.

We expect there to be a separate October event where they announce:

  • New MacBook Pro
  • New MacBook Air
  • New iMac
  • New Apple 5K Thunderbolt Display with integrated GPUs

So expect a separate event in October and the biggest reliable indicator as to whether or not there will be any Macs at any Apple event is if CNET’s Dan Ackerman get invited as he is known as the Mac guy from CNET.

Software Updates:

I also expect iOS 10 to get some air-time during the event and have the Gold Master candidate for everyone running the beta (myself included).

watchOS 3 will also likely be given a release date and Gold Master candidate with the new watch announced.

No one knows for sure if macOS Sierra will be given a release date at the September event (due to the large amount of betas recently) or separately at the October event, but if I had to guess, I’d say the later.


If it is in Apple’s interest to get rid of the 3.5mm port on the iPhone 7/Plus, then including a Lightning to 3.5mm adapter in the box for a couple of years to ease the transition, makes a lot of sense.

Besides this nuisance, it is now expected that Apple based of a leaked email from the Beats PR team, that they will unveil new Beats headphones with a Lightning connector on the cable.

The classification board in Russia has the AirPods trademark assigned to Apple which likely refers to a set of EarPods that are completely wireless without even a cable between each bud, battery powered and work via Bluetooth.

Samsung Gear IconX Bluetooth Earphones

Some people want these AirPods in the box, but I don’t see this realistically happening, but hope that they are:

  • Similar in design to the Samsung Gear IconX earphones.
  • Be very battery efficient, especially over Bluetooth.
  • Work just as a headset to connect to phone, watch, tablet or computer. Not with built in storage like the IconX.
  • Sound just as good if not the same as the current EarPods.
  • Be priced around or just above AU$99.


So in short, expect the following:

  • iPhone 7/Plus
  • Apple Watch 2
  • Apple Watch 1 update with new processor.
  • iOS 10, tvOS 10, watchOS 3 (and possibly macOS Sierra) release dates and Gold Master versions.
  • No Macs or displays in any shape or form, and be held at a separate event in October.

I think that this is honestly a good event in itself with just the updated phone & watch alone. I can understand the frustration of people wanting to upgrade their Macs, but I am confident that you will not be disappointed when they likely announce them next month.

So now begs the question:

“Are you more excited to hear about the iPhone 7/Plus or Apple Watch 2?”

For me I am interested in both but more so for the watch, as I feel I’d be more likely to buy that instead of the phone, mainly due to what is expected to come in 2017, with the AMOLED Display, no top and bottom bezel, curved edged screen, no home button etc.

And that’s it for this post. If you like reading this, be sure to like it and follow me here and on Twitter @neilh_apps.