Kogan’s Dick Smith Online Store is Live

As of today, the Dick Smith website in Australia is now run entirely by Kogan.

But that’s not the full story?

Yesterday (3rd May 2016) was the last day of the Dick Smith in retail and for their online website. For those that checked that night, you would of noticed that the website automatically re-directed to Kogan Australia’s website.

As of today (May the 4th be with you), the website has undergone an entire redesign from the back-end, all the way through to what you see on the website based off what the Dick Smith website used to be.

Kogan says that they have spent the last two months since the announcement of taking over the online store, creating the new website and was finished a month earlier than planned, which is why it has gone live today.

The new Kogan powered website from what I have seen has:

  • Better search including better search result previews.
  • A more smartphone friendly interface.
  • Website changes and adapts to the width of the window, including in split screen mode on a desktop computer.
  • Buttons including ones on the homepage are animated.
  • A more modern design.
  • An icon for people that bookmark the website in Apple’s Safari (never a thing on old one).
  • New Account system to keep up to date with latest offers etc. that works with social media accounts.

The website has pricing and products that Kogan stocks on their online store and the biggest thing to remember is that the pricing of their products are really good.

For example:

  • Samsung Galaxy S7 Edge 32GB in Black (all prices as of 4th May 2016):
    • RRP = AU$1,249.
    • JB Hi-Fi = $1,249 with bonus Gear VR Headset (AU$159).
    • Kogan = AU$999 + Postage (AU$20-30).
    • New Dick Smith = AU$819 + Postage (AU$20-30).

That means you can get the almost two month old Galaxy S7 Edge for about 32% less, which is a substantial saving for a pricy smartphone.

If you have not read it already, I made a post a while back about Kogan taking on Dick Smith’s online store and you can read that by clicking here, but you may remember that the biggest criticism I had about this was the pricing of stock that they sell through the store.

And I’d like to ask the same question again:

“Will you buy anything from the Dick Smiths Online Store from today onwards?”

From what I have seen on Day 1 of the new online store, if Kogan keeps this up when it comes to pricing, I see the future being bright for Kogan and making this acquisition of Dick Smith’s online store a great investment.

Be sure to leave a comment below, I’m curious to know what you have to say about this.

That all being said, thank you very much for reading this brief blog post. If you enjoyed it, be sure to give it a like and follow me for more blog posts like this in the future.

Source: http://www.gizmodo.com.au/2016/05/the-dick-smith-online-store-relaunches-today/

Dick Smith’s Website: www.dicksmith.com.au

Previous Related Post: Kogan Buys Dick Smith’s Online Store.